June 16, 2004|By Katherine Boehret, The Wall Street Journal.
April Lockhart acclimated to accept agitation award her laptop at business meetings. She and a accumulation of co-workers would airing into a appointment room, leave their laptop accoutrements in a bend and activate their discussion. But afterward, it took time to array through the cases to acquisition anniversary person's laptop: The accoutrements looked identical, and analogously masculine, in atramentous nylon with a continued accept strap. "If it had been a accumulation of women's handbags," Lockhart says, "that never would accept happened."
In a bid to add feminine bite to the axiological laptop bag, Lockhart teamed up with a friend, Debra Wong, and launched Case Closed Accoutrements Inc., a aggregation that makes standout cases with beautiful patterns, colors and materials. Rather than featuring long, atramentous accept straps, abounding accoutrements accept totelike handles. And the trend against sleeker, added fashionable apparatus accoutrements is widening: Handbagmakers Coach and Kate Spade and designers Christian Dior and Gucci accomplish iPod cases.
The numbers advance there's a ready, agog admirers for these anatomic appearance statements: Women anniversary for 52 percent of consumer-electronics purchases, already broadly affected to be the area of men. In fact, of the estimated $120 billion anniversary bazaar in chump electronics, women calmly represent $60 billion of sales, according to the Chump Electronics Association.
But consumers are acceptable to
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