A fashionable carry-all that meets the Big Apple’s boundless standards? These ladies accept it in the bag.
A abortive chase for a tote that alloyed anatomy and action led entrepreneurs Melissa Mash and Jessy Dover to actualize e-tailer backpack aggregation Dagne Dover.
The result? A lightweight, midmarket bag that keeps things organized. Alike abundant for a aberrant New Yorker.
“A lot of brands focus on fashion, or apply on the action alone,” Mash, a Wharton School graduate, 30, said.
“We fabricated this bag for girls like us who appetite to accumulate their lives.”
Mash knows handbags. The CEO and co-founder formed for Coach for several years, allowance aggrandize its sales in Britain in 2009.
But alike her allegiant accoutrements had a big botheration — Mash begin that her totes were “black holes” after abundant structure, authoritative wallets and keys absurd to find, and added things absurd to accumulate upright.
“I already had a baptize canteen tip over in my bag,” Mash recalled. “Everything was absolutely ruined.”
So she put her business accuracy to work, attractive at means to advance the midmarket tote. After affair co-founder and artist Dover and COO Deepa Gandhi, 29, Dagne (meaning “New Day” in old Norse) Dover was built-in in 2013 with its signature brushed canvas totes.
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