His requirements were simple but adamantine to find: well-made, affordable and no arresting logo.
When Khan couldn't acquisition one that met his needs, 28-year-old Chong stepped in to architecture one instead.
"He and I are actual agnate as consumers," said Chong. "We attending for affordable, aerial affection articles that aftermost and don't accomplish us walking billboards for a brand."
That became the alpha of Linjer, a cast of minimalist covering accoutrements for men and women.
The online business, which launched in October 2014 afterward a acknowledged Indiegogo campaign, hit $1 actor in sales in 14 months. Its bags, which are priced amid $330 and $715, comes in four colors and three styles: briefcases, totes and a dufflebag for men.
All are advised by Chong with ascribe from Khan, who abdicate his job to become her business partner.
"We've had abounding barter delay four to bristles months to get their bag," said Chong, abacus the accoutrements accept developed a band following.
The aggregation has additionally accomplished success with its watch collection, built-in from addition crowdfunding accomplishment that aloft $965,000.
Chong expects absolute aggregation sales to ability $3.5 actor in its additional year.
Related: How these accompanying sisters are demography on the male-dominated apple of cigars
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